Sarah Samson

Corporate Communication & Marketing Strategiest

Sarah Samson

I’m Sarah Samson, a Business Communication & Marketing professional with 16+ years of experience across marketing, corporate communication, branding, digital strategy, and creative execution.

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CAREER OVERVIEW

16+ Years of Evolving Marketing, Communication & Strategic Experience My career has evolved from creative execution and digital marketing into strategic marketing, corporate communications, centralized marketing, and group-level leadership. Across this journey, I have developed a multidisciplinary perspective that connects business objectives, communication, creativity, and execution.

Group Marketing & Corporate Communications Manager

Grako LLC | Gecko Rope Access ME | GeckoTech ICS | KTV Drone Dubai, UAE | Jun 2026 – Present Lead group-wide marketing, corporate communications, digital and brand strategy across four businesses. Strengthen market positioning, support business development, manage B2B content and campaigns, and establish governance, KPIs and insights that improve visibility, consistency, engagement and commercial growth.

Digital Marketing & Branding Specialist

RBS Graphicstudio Abu Dhabi, UAE | 2021-2025 My focused on growing brands and building a strong presence in the UAE market. With a background in graphic design and professional photography, I bring a creative perspective to everything I do, from leading campaigns and managing content to optimizing performance using data. I work closely with different teams to make sure all marketing efforts are aligned, effective, and deliver real results.

Client Service Executive-Wholesale Transaction Department

ABU DHABI COMMERCIAL BANK Abu Dhabi, UAE | 2018–2021 Managed corporate and wholesale client enquiries, transaction requests and banking service requirements. Coordinated payment, transfer and account-related transactions with internal departments. Ensured accurate processing, documentation and compliance with banking procedures. Resolved transaction discrepancies and client service issues within required turnaround times. Maintained strong client relationships through responsive and professional service. Supported daily transaction banking operations, reporting and administrative controls. Awarded Team Excellence Recognition for service delivery. 

Project Coordinator

Abu Dhabi National Hotel Compass Dubai, UAE | 2015-2018 Oversaw project resources, schedules, and documentation to ensure smooth operations and timely delivery. Supported senior management in contract execution and client service fulfillment. Acted as a key liaison across teams and stakeholders, driving clear communication and coordination. Improved operational efficiency through structured workflows, resource planning, and facilities management enhancements.

CASH DESK SECRETARY CUM ADMIN

Abu Dhabi National Hotel Dubai, UAE | 2012– 2016   Led front-line customer service operations in a high-volume retail environment, resolving inquiries and complaints with professionalism and empathy. Trained staff to deliver consistent service, coordinated with sales and logistics teams, and maintained detailed records to support customer satisfaction and operational efficiency.

Customer Relation Officer

Home Center LLC Dubai, UAE | 2010– 2012    A Customer Relations Officer at Home Centre is responsible for delivering a high-quality customer experience across household and furniture products. The role involves assisting customers with product inquiries, handling concerns and after-sales support, and ensuring smooth communication between customers and internal teams. By understanding customer needs and product knowledge, the officer helps enhance satisfaction, build trust, and support sales through professional and service-driven engagement.

References:

MR. Jeff John Stagg - ALI & SONS -After Sales Manager - M: 0505321918 Annalyn Tagarino - Business Development Manager - +971 55 202 0044